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The Script Framework - Engineering Better Content
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The Framework:

SCRIPT FRAMEWORKS REFERENCE GUIDE

1. OPEN LOOP STRUCTURE

Open loops create curiosity and maintain viewer engagement through strategic information revealing.

Open Loop Pattern Types:

  1. Anticipation Loop: “The first step is by far the most important and yet also the most overlooked…” [Create suspense before revealing key information]

  2. Preview Loop: “Let me show you three techniques that changed everything…” [Hint at valuable information coming]

  3. Mystery Loop: “But there’s something most people completely miss…” [Create knowledge gap]

  4. Challenge Loop: “What if I told you everything you know about [topic] is wrong…” [Question existing beliefs]

Open Loop Implementation:

  • Introduce mystery/tension BEFORE revealing main point
  • Build curiosity through strategic pauses
  • Delay key information reveal
  • Structure: Setup → Buildup → Delayed Reveal

Example Open Loop Structure:

[Initial Hook] → “But before I reveal this…” [Build Tension] → “What most people don’t realize is…” [Add Stakes] → “This changes everything because…” [Delayed Reveal] → “Here’s what makes this so powerful…”

2. SCRIPT CORE ELEMENTS

A. Hook Section (First 30 Seconds)

  1. First Line Types:
  • Question Hook: “Have you ever wondered…”
  • Shocking Statement: “Everything you know about [topic] is wrong…”
  • Story Hook: “Let me tell you how I discovered…”
  • Preview Hook: “Watch how I turn [X] into [Y]…”
  • Personal Connection: “Like you, I struggled with…”
  • Statistic Hook: “90% of people fail because…”
  • Challenge Hook: “I’ll prove why this works…”
  • Quote Hook: “[Expert] said this changes everything…”
  • Metaphor Hook: “Think of this like…”
  • Proof Hook: “Here’s how I generated…”
  1. Hook Structure:
  • Bold Opening Statement
  • Supporting Evidence/Backup
  • Context/Setup
  • Value Promise
  • Curiosity Bridge

B. Main Content Structure

  1. Point Introduction:
  • Open Loop
  • Context Building
  • Point Setup
  • Reveal
  • Explanation
  1. Content Flow Pattern:

Open Loop → Context/Why → What it is → How to do it → Example/Proof → Next Open Loop

C. Core Writing Principles

  1. Question Framework:
  • Why is this important?
  • What is it exactly?
  • How does it work?
  • Where’s the proof?
  • How to implement?
  1. Storytelling Elements:
  • Create Contrast (Before/After)
  • Build Tension
  • Use Specific Examples
  • Show Don’t Tell
  • Use Simple Language

3. ENGAGEMENT TECHNIQUES

A. Curiosity Triggers:

  • Knowledge Gaps
  • Unexpected Twists
  • Partial Information
  • Mystery Elements
  • Future Pacing

B. Retention Tactics:

  • Mini-Hooks Every 30 Seconds
  • Pattern Interrupts
  • Story Weaving
  • Strategic Pauses
  • Visual Cues Notes

C. Language Patterns:

  • 5th Grade Reading Level
  • Conversational Tone
  • Clear Transitions
  • Active Voice
  • Strategic Repetition

4. CALL TO ACTION FRAMEWORK

Hook-Curiosity-Action Pattern:

  1. Hook: “But there’s something I haven’t told you…”

  2. Curiosity Gap: “Everything we covered only works if…”

  3. Action: “Click here to discover…”

CTA Rules:

  • Single Clear Action
  • Create Knowledge Gap
  • Link to Previous Content
  • Promise Clear Benefit
  • Use Urgency/Scarcity

5. SCRIPTING PROCESS

Pre-Writing:

  1. Research Phase
  2. Title Development
  3. Question Mapping
  4. Hook Brainstorming
  5. Open Loop Planning

Writing Structure:

  1. Hook Development
  2. Main Points Outline
  3. Open Loop Placement
  4. Example Integration
  5. CTA Creation

Post-Writing:

  1. Let Script Incubate
  2. Read Aloud Test
  3. Grammar Check
  4. Flow Assessment
  5. Engagement Check

NOTE: Reference this framework for script creation, adapting elements based on video type and content requirements. Always maintain authentic voice while implementing these structures.