Based on the initial analysis, evaluate the market opportunity and value proposition:
- Market Filter Analysis:
- Assess target market’s ability to pay
- Evaluate ease of reaching customers
- Analyse market growth potential
- Rate pain point severity (0-10)
- Value Matrix:
- Define specific dream outcome
- Calculate perceived likelihood of success
- Estimate time to results
- List required customer effort/sacrifices
- Competitive Analysis:
- Map current market alternatives
- Rate our competitive advantages
- Identify market gaps
- Assess entry barriers
Provide specific recommendations for market positioning and value optimization.